Top 10 Ways For Your Email Newsletters Marketing Plan to Boost Your Business Income

Having an email newsletter for your growing business is vital for online success. Each time I send my email newsletter out I get direct sales online, phone orders and people specifically coming along to events because they read it in the newsletter. For me the newsletter brings in money and is a great way to promote the business to thousands of customers every time.

So here are 10 ways for how an email newsletter marketing strategy can bring more money into your business. With an email newsletter you can:

1. build a relationship with your customers as well as potential customers

2. regularly communicate with your customers and potential customers news about the business – expos, designs, sales, events etc

3. educate your customers about your products and services so they know why your’s are better than the competition

4. make a direct call to action for sales, sign ups, registration, whatever results you want from your customers

5. easily survey your customers so you can find out what they want, how, when, where, how so you can specifically meet their requirements

6. share the news about marketing initiatives like competitions, media coverage, special events

7. provide specific and direct links into your site for products and services you are featuring

8. viral marketing with readers forwarding your email and site links to others

9. generate additional income by selling carefully selected advertisers space to promote their business to your customers

10. trade with other email newsletter editors/owners recommendation messages with each other’s audiences

If you want to find out what makes a successful newsletter just sign up to a series of them to see what other’s are doing. This lets you see what you would and would not do. Sign up for a range of businesses that include your competitors both big companies and smaller businesses; complementary businesses with products and services that suit yours; ones that share the same or similar customer base. The aim is to research and see how things are done so a varied approach will bring more ideas up for you.

An email newsletter marketing plan can transform your business and be the best thing for building relationships with your treasured customers.

Auto Repair Advertising – Internet Marketing – 4 Hard Facts Every Shop Owner Must Know

Auto repair advertising has come into an age where consumers are bombarded with so many advertisements words like Quality, Reliability and Trust have become completely meaningless. Use those words to describe your facility and they will frequently stir up negative feelings and disgust in the general public. For the auto repair industry, who long ago hung their hats on such concepts, never before has there been a time to focus on communication and providing information to your customers based directly on their needs.

Auto Repair Advertising Fact #1 – The BIG Number To Remember:

150,000. It’s round, it’s big, but more than anything else it’s the average number of ads people are hit with on a weekly basis. Worse yet, in almost every case the commercial screaming for attention communicates nothing of value or even of interest. Your customers hate this. Your customers want information before a sales pitch. They want relevant, high-quality information at a time when they are ready to listen.

For example:

Most of us look for only two things when we check our mail: First, something from someone we know, and second, something from companies we are already working with. Everything else is junk. This is also true for TV, Email, Radio, and just about every form of media business have available to them. The public is overwhelmed.

If you think these folks are rejecting your spray and pray advertising tactics now, just think about how angry they get when they call up for auto repair and get the “bring it in and we’ll take a look” speech. They are calling for information. And now with the availability of email and the internet, those calls will become fewer and fewer.

Did you check your email this morning?

Auto Repair Advertising Fact #2 – Get Rid of the Cookie Cutter Responses

Does your marketing and correspondence, including phone and online communications, sound like a form letter? Are you delivering information and value, or are you just blanketing everyone with the same message?

If everything you do is not geared towards becoming an information provider, before selling your services as an auto repair technician, you will be dead in the water.

Auto Repair Advertising Fact #3 – Understand the Personal Response

What is a personal response? First off, directly answer any and all questions the person is asking. And don’t just provide them with what’s on topic; provide them with anything relevant to the situation. People don’t just want an answer; they want a solution to their problem. They want that solution to be delivered from a person who can make them say “Oh, I didn’t know about that. That sounds like a fantastic way to fix this…” And if you can be the shop who provides that little bit of extra information… you now have a customer for life!

Here’s a real example taken from our database only a few weeks ago: 1999 Jeep Grand Cherokee looks like it needs a new evaporator core. The car owner has called a number of shops out of the phone book and had been told 2 distinct things: 1 – “bring it in and we can take a look” and 2 – we can fix that problem with about 6 – 8 hours of labor and about $1500.

The canned responses from most shops contained only the bare minimum in terms of information. Shops this person called either did not know, or did not care to share better solutions. This person was frustrated and fed up. There was no trust, and there was no true communication.

Following a 2 day info hunt, this person chose a technician who quoted $85 more than every other facility. This technician was chosen simply because they were willing to provide information before sales. This simple “giving before receiving” solidified them as an expert in their field. This technician flexed their quality muscle before they flexed their sales muscle. Here’s exactly what the shop said:

“We’ll start by doing a recharge using a dye system so we can find out where your leaks are. That’ll run you $X for the diagnostic along with the recharge and Freon. If your evaporator core is truly shot, we’ll need about 8 hours of labor and that should be around $X. Parts will be around $X + Tax. But something to keep in mind – The general rule of thumb with us is that if the leak is small enough to patch we can just do the recharge. That means your diagnosis could be the same as the fix! It’ll be a seasonal fix, but it’ll save quite a bit of money and still keep you cool. Just for your info: At one time Chrysler had a recall on the evap leaks like this, could be worth a call to a dealer. If you fall under the recall guidelines they might fix you for free. Could be worth a look. Call us and we can have you taken care of ASAP.”

Auto Repair Advertising Fact #4 – Use Communication 101:

Using the above example you should easily see how to communicate effectively even amid less than perfect information. First, they directly addressed the concern of the person by providing reasons why certain actions must be taken. Second, they gave insight as to possible alternatives which showed they were both knowledgeable and cared more about the customer than the high-dollar business. Lastly, they offered ballpark prices to get expectations in line with reality.

Because so many auto repair facilities allow their busy schedules to interfere with basic communication, the industry in general is now ranked just slightly above a root canal by the car driving public. Drivers expect to be cheated and lied to. They therefore walk through your front door with fear, skepticism and their guard very much up.

Don’t just settle for tired, traditional advertising. It no longer works. You have to build trust and establish yourself as an expert in your field. When you learn to focus your marketing into specific, personal responses which directly address the concerns of your consumers, you will find yourself miles beyond your competition.

How to Develop an E-Mail Marketing List

E-mail marketing is a godsend for the small business owner. An effective, targeted e-mail-marketing campaign can drive traffic to your site, put your name in front of qualified prospects, and turn leads into sales for much less than a traditional direct-marketing campaign.

The question is how do you develop your e-mail list? You have a few options: You can create your own list, buy a list, or both.

Do It Yourself: Many businesses build their own lists by harvesting the names and e-mail addresses of visitors to their Web sites and their stores. This is probably the most effective way to assemble lists of qualified prospects.

Ask visitors to your site to check a box and enter their name and e-mail address if they want to receive related mailings. You must be careful to protect the names once you collect them. Do not sell or distribute them for others to use (or misuse) unless you give fair notice on your Web site.

Build a list of your current customers, and include each new customer on future mailings and promotions. It is important, however, to obtain the permission of each and every person. It’s basic business marketing and it works.

Go with the Pros: You can rent e-mail lists just as you would a direct-marketing list, and they can be targeted by the industry and/or topic. Companies that provide direct-mail lists will even handle the details of the mailing — for a fee.

When going with the pros make sure that the rented lists contain only names of people who have agreed to receive targeted mailings. Ask the companies offering the lists how they acquired the names and addresses. Under no circumstances should you use bulk lists. They typically contain names of people who have not agreed to receive unsolicited e-mail. By all means provide the option to opt out of the subscription.

Be aware that if your ISP receives complaints about your e-mailing practices, they could shut down your account. Many ISP have rules against spam and if your email marketing is considered spamming your account will be closed. So choose your lists very carefully. It is always best to air on the side of caution.

Linking From the Client’s Site to You – SEO Mistake Or Marketing Tool?

The current obsession with Search Engine Optimization (SEO) and link building in particular has high-lighted the shortfalls of plastering your website’s URL across the internet. Search engines like Google now rate external links aimed at your website on their relevance to your site. Plenty of links with very low or no relevance can get your site penalized in the search results. As a web designer this can leave you with the tricky question of whether a ‘site designed by’ link on your clients website is a good or bad idea.

The SEO Argument

From an SEO point of view, it would seem like a bad idea to include such links. It isn’t very often that your client’s site has direct relevance to web design and therefore the possibility to be penalized exists. This can be minimized by having the ‘site designed’ link on only one page, possibly the home page or the contacts for example. The less ‘irrelevant’ links that exist, the less potential there is for being penalized.

The effect a few irrelevant links will have on search results is hard to judge as the search engines keep their methods very close to their chest. But, given that many variables are involved in calculating the search rankings, it is easy to assume the effect can not be great. So, overall, the effect of having those ‘irrelevant’ site-designed-by links out there can not do too much harm.

The Online Marketing Argument

It has to be stated that a link back to your website from the client’s is a valuable marketing tool. People that like the site and are looking for a designer will be directed to you. And how can that be bad? Name recognition is a very powerful marketing tool and you want your link to be out there on the internet and visible. Every person that follows the link to your site is a potential client which directly affects your bottom line. It really comes down to whether you believe placing the link will help or hurt you, and I believe it does far more good than harm.

A Technical Solution

I won’t go into detail here but the option exists to restrict the search engine robots that crawl the web. You can actually direct them, with a simple bit of code, not to follow a link that exists on a page. The result of this is that when the robots index the client’s site, an instruction to ignore your back link can be issued which will stop them from crawling through to your site and noticing the possible level of irrelevancy. To find out more about how to do this research ‘robots.txt’ files and no-follow META-tags.

In conclusion, the negative effects of irrelevant links is only damaging to your search results if you have back links numbering in the hundreds or thousands and are deemed irrelevant. The small number of links you will have coming from your designed sites will not have a noticeable effect on your search rankings, particularly if the rest of your SEO plan is on target. However, that back link can be an incredibly powerful sales tool, driving potential clients to you.